Home / Advertising Opportunities

Advertising Opportunities

Handicaps Network Africa (HNA) is the provider of Official GolfRSA Handicap Indexes to all affiliated golf club members in South Africa and other SADC countries (including Namibia, Botswana, Zambia and Malawi).

We supply a world-class handicapping system to 155 000 active golfers who engage with our interactive, multiple touch point platform—be it online, mobile, mobile applications or on our interactive touch screens at over 550 golf clubs.

The HNA database holds a very powerful demographic of high net-wealth individuals captive. We communicate with them across multiple touch points while servicing their golf handicap needs. A large portion of golfers are in top corporate positions ranging from CEO, MD, VP to Accountants, Doctors, Upper Management and Entrepreneurs. Golf is a terrific ‘vehicle’ to communicate through to get to these individuals.

Demographics

Age

Gender

Province

22% Western Cape

6% Eastern Cape

24% KZN

40% Gauteng

8% Other

Website

Monthly Statistics

  • 330 242 Scores Entered per Month
  • 55 580 Unique Clicks
  • Avg time on site: 3 min, 50 sec
  • 89% Local traffic
  • *updated December 2023

Inventory

  • 728 x 90
  • 300 x 250
  • 160 x 600
  • 1200 x 800
  • Rich media available on request (page peel, expander banners etc)
  • Advertorial
  • Sponsored Widget
  • Sponsor entire section: Custom package*

Terminals

HNA run a live VPN of interactive touch screen terminals across 518 golf clubs. Players can swipe their handicap cards to access their profile, log scores and manage information. These terminals are situated in high-traffic areas such as the bar, pro shops, entrances and communal areas.

Statistics

  • 551 golf clubs across 6 countries (438 of them in South Africa)
  • Approximately 8 860 scores entered per month
  • Approximately 3 581 unique users per month

Inventory

  • Full screen rotating backgrounds 1024 x 768, 1366 x 768
  • In profile & login screen banners: 200 x 220
  • Leaderboard: 728 x 90
  • Editorial/dedicated page
  • Custom pop ups, sign ups & more
  • Price dependant on package

Mobile Apps

Platforms

  • iPhone
  • Android
  • Approximately 281 100 scores entered per month
  • Approximately 77 424 unique users per month

Inventory

  • Login page & home page ads
  • Full screen splash pages
  • Custom options
  • Price: Package dependent

Newsletter

Platforms

  • 130 508 active subscribers
  • 48.7% open rate

Inventory

  • 730 x 350 header
  • 300 x 250 island
  • Custom options available
  • Advertorial
  • Content section: Custom package dependent

Custom Made Packages

To ensure maximum reach, volume, share of voice and engagement, contact us to enquire about custom mixed touch point packages. Benefits include:

  • Discounts of up to 50%
  • Prolonged exposure & retention
  • Better conversion rates
  • Continuity in marketing message = reach all corners of HNA platform
  • Initiate & build relationships with golfers
  • Become a preferred partner to HNA & benefit

Contact Us

If you would like to find out more about our advertising opportunities, please contact us using the following details:

paul@handicaps.co.za
0860 691 691