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Advertising Opportunities

Handicaps Network Africa (HNA) is the provider of Official GolfRSA Handicap Indexes to all affiliated golf club members in South Africa and other SADC countries (including Namibia, Botswana, Zambia and Malawi).

We supply a world-class handicapping system to 135 000 active golfers who engage with our interactive, multiple touch point platform—be it online, mobile, mobile applications or on our interactive touch screens at over 500 golf clubs.

The HNA database holds a very powerful demographic of high net-wealth individuals captive. We communicate with them across multiple touch points while servicing their golf handicap needs. A large portion of golfers are in top corporate positions ranging from CEO, MD, VP to Accountants, Doctors, Upper Management and Entrepreneurs. Golf is a terrific ‘vehicle’ to communicate through to get to these individuals.

Demographics

Age

Gender

Province

22% Western Cape

6% Eastern Cape

24% KZN

40% Gauteng

8% Other

Website

Monthly Statistics

  • 33 000 Unique Visitors
  • 950 000 Page Views
  • Avg time on site: 3 min, 5 sec
  • 88% Local traffic
  • *updated October 2018

Inventory

  • 728 x 90
  • 300 x 250
  • 160 x 600
  • 1200 x 800
  • Rich media available on request (page peel, expander banners etc)
  • Advertorial
  • Sponsored Widget
  • Sponsor entire section: Custom package*

Terminals

HNA run a live VPN of interactive touch screen terminals across 518 golf clubs. Players can swipe their handicap cards to access their profile, log scores and manage information. These terminals are situated in high-traffic areas such as the bar, pro shops, entrances and communal areas.

Statistics

  • 518 golf clubs across 6 countries (454 of them in South Africa)
  • Approximately 87 000 scores entered per month
  • Approximately 29 000 unique users per month

Inventory

  • Full screen rotating backgrounds 1024 x 768, 1366 x 768
  • In profile & login screen banners: 200 x 220
  • Leaderboard: 728 x 90
  • Editorial/dedicated page
  • Custom pop ups, sign ups & more
  • Price dependant on package

Mobile Apps

Platforms

  • iPhone
  • Android
  • Approximately 127 000 scores entered per month
  • Approximately 42 000 unique users per month

Inventory

  • Login page & home page ads
  • Full screen splash pages
  • Custom options
  • Price: Package dependent

Newsletter

Platforms

  • 119 000 active subscribers
  • 26.1% open rate

Inventory

  • 730 x 350 header
  • 300 x 250 island
  • Custom options available
  • Advertorial
  • Content section: Custom package dependent

Custom Made Packages

To ensure maximum reach, volume, share of voice and engagement, contact us to enquire about custom mixed touch point packages. Benefits include:

  • Discounts of up to 50%
  • Prolonged exposure & retention
  • Better conversion rates
  • Continuity in marketing message = reach all corners of HNA platform
  • Initiate & build relationships with golfers
  • Become a preferred partner to HNA & benefit

Contact Us

If you would like to find out more about our advertising opportunities, please contact us using the following details:

paul@handicaps.co.za
0860 000 1945